Preconceito relacionado ao peso em imagens para a comunicação em saúde nas redes sociais

Autores

Palavras-chave:

Educação em saúde, Rede social, Estigma social

Resumo

Objetivo
O objetivo do presente estudo foi avaliar se a representação do corpo gordo nas imagens para a comunicação em saúde em perfis de sociedades nacionais diretivas orientadas ao manejo da obesidade na rede social Instagram apresentam elementos que potencializam o preconceito relacionado ao peso, tendo como referência o corpo magro.
Métodos
Foi analisado o último quintil de postagens, totalizando 2.155 publicações. Setenta e duas imagens foram incluídas e 99 corpos foram decodificados. Os corpos foram classificados em quatro categorias (apresentação do corpo, vestimenta, alimentação e comportamento de movimento) de acordo com características positivas e negativas, sendo que as negativas possuem potencial para reforçar o preconceito. O teste qui-quadrado foi aplicado para testar a diferença na proporção de elementos de preconceito relacionados ao peso entre o corpo gordo e o corpo magro.
Resultados
O corpo gordo foi mais representado (p≤0,05 para tudo) sem cabeça (32,3% vs 9,2%), com abdomen nu (17,6% vs 0%), com foco no abdomen (11% vs 0%), com roupa apertada (32,3% vs 0%), expressão triste (23,5% vs 6,1%), envolvido com alimento de baixo valor nutricional (14,7% vs 0%) e relacionado a um comportamento sedentário (11% vs 0%) em comparação ao corpo magro.
Conclusão
Sociedades nacionais diretivas ao manejo da obesidade apresentaram o corpo gordo com mais elementos negativos que reforçam o preconceito relacionado ao peso, sendo importante problema de saúde pública.

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Publicado

30-10-2023

Como Citar

FLAUZINO, P. A., FREIRE, Y. A., MONTEIRO, I. R. M., SOARES, S. C. M. R., & CARIOCA, A. A. F. (2023). Preconceito relacionado ao peso em imagens para a comunicação em saúde nas redes sociais. Revista De Nutrição, 36. Recuperado de https://periodicos.puc-campinas.edu.br/nutricao/article/view/10211

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ARTIGOS ORIGINAIS