Video-article publication as strategy to enhance science consumption

Authors

  • Adriana Barbosa SANTOS Universidade Estadual Paulista, Instituto de Biociências, Letras e Ciências Exatas, Departamento de Ciências de Computação e Estatística. https://orcid.org/0000-0003-4076-2475

Keywords:

Audiovisual communication, Audiovisual materials, Scholars communication, Scientific knowledge, Scholar activity

Abstract

 New technologies have promoted important changes in the social relations in recent years, stimulating the growth of scientific content production in audiovisual format, especially of video-articles. This article examines the applicability of the new trends of audiovisual publications as a strategy to enhance science consumption inside as well as outside the academic ecosystem. An exploratory-descriptive survey was performed with Brazilian researchers from the Health Sciences and Human Sciences areas, focusing on mitigating the lack of empirical evidence, regarding four points: their view of science consumption in Brazil; the lack of knowledge on the video-articles like scientific communication; the level of interest in scientific publications in audiovisual format; and feelings about the visibility and recognition of science in Brazil. Results reinforce the interest in audiovisual resource usage in scientific communication valorization, given that the researchers are interested in video-articles publishing for improving visibility, altmetrics, and expanding the dissemination of scientific culture, focusing to enhance science consumption

Downloads

Download data is not yet available.

References

Amarasekara, I. Grant, W. J. Exploring the YouTube science communication gender gap: a sentiment analysis. Public Understanding of Science, v. 28, n. 1, p. 68–84, 2019.

Barros, M. Altmetrics: métricas alternativas de impacto científico com base em redes sociais. Perspectivas em Ciência da Informação, v. 20, n. 2, p. 19-37, 2015. Doi: http://doi.org/10.1590/1981-5344/1782

Berkowitz, J. Video abstracts, the latest trend in scientific publishing. University Affair, 2013. Disponível em: https://www.universityaffairs.ca/features/feature-article/video-abstracts-the-latest-trend-in-scientific-publishing/. Acesso em: 11 abr. 2020.

Boy, B.; Bucher, Hans-Jürgen; Christ, K. Audiovisual Science Communication on TV and YouTube. How Recipients Understand and Evaluate Science Videos. Frontiers in Communication v. 5, article 608620, 2020. Doi: https://doi.org/10.3389/fcomm.2020.608620

Couper, M. P. New Developments in Survey Data Collection. Annual Review of Sociology, v. 43, n. 1, p. 121-145, 2017.

Cross, D.; Thomson, S.; Sinclair, A. Research in Brazil: a report for Capes by Clarivate Analytics. [S.l.]: Clarivate, 2017. Disponível em: http://www.sibi.usp.br/wp-content/uploads/2018/01/Relat%C3%B3rio-Clarivate-Capes-InCites-Brasil-2018.pdf. Acesso em: 20 jan. 2021.

Cruz, C. B. O Brasil não premia quem corre riscos (Entrevista cedida a Barbara Bigarelli). Época Negócios, n. 123, maio 2017. Disponível em: https://epocanegocios.globo.com/Brasil/noticia/2017/05/nao-ta-tranquilo-nem-favoravel-mas arriscar-para-que.html. Acesso em: 14 abr. 2020.

Damude, S. et al. Melanoma patients’ disease-specific knowledge, information preference, and appreciation of educational YouTube videos for self-inspection. European Journal of Surgical Oncology, v. 43, n. 8, p. 1528-1535, 2017.

Dymkova, S. S. The increase “visibility” of scientific research results in the framework of international conference Synhroinfo. IEEE Xplore, 2018. Doi: https://doi.org/10.1109/SYNCHROINFO.2018.8456996

Entradas, M. et al. Public communication by research institutes compared across countries and sciences: Building capacity for engagement or competing for visibility? Plos One, v. 15, n. 7, 2020. Doi: https://doi.org/10.1371/journal.pone.0235191

Fan, W., Yan, Z. Factors affecting response rates of the web survey: a systematic review. Computers in Human Behavior, v. 26, p. 132-139, 2010.

Ferreira, M. et al. Audio-visual tools in science communication: the video abstract in ecology and environmental sciences. Frontiers in Communication, v. 6, article 596248, 2021. Doi: https://doi.org/10.3389/fcomm.2021.596248

Heise, C.; Pearce, J. M. From open access to open science: the path form scientific reality to open scientific communication. SAGE Open, p. 1-14, 2020. Doi: https://doi.org/10.1177/2158244020915900

Koller, P. Investimentos federais em pesquisa e desenvolvimento: estimativas para o período 2000-2020.Brasília: Ipea, 2022. Nota Técnica, n. 56. Disponível em: http://www.ipea.gov.br. Acesso em: 14 abr. 2021.

Kousha, K.; Thelwall, M.; Abdoli, M. The Role of Online Videos in Research Communication: A Content Analysis of YouTube Videos Cited in Academic Publications. Journal of the American Society for Information Science and Technology, v. 63, n. 9, p. 1710-1727, 2012.

Kuramoto, H. Informação científica: proposta de um novo modelo para o Brasil. Ciência da Informação, v. 35, n. 2, p. 91- 102, 2006.

Larivière, V.; Haustein, S.; Mongeon, P. The oligopoly of academic publishers in the digital era. Plos One, 2015. Doi: https://doi.org/10.1371/journal.pone.0127502

Monteiro, V. Burocracia consome mais de 30% do tempo dos cientistas, constata pesquisa. Confies, 2017. Disponível em: http://confies.org.br/institucional/burocracia-consomemais-de-30-do-tempo-dos-cientistas-constata-pesquisa/. Acesso em: 14 abr. 2020.

Nagumo, E.; Teles, L. F.; Silva, L. A. A utilização de vídeos do Youtube como suporte ao processo de aprendizagem. Revista Eletrônica de Educação, v. 14, e3757008, p. 1-12, 2020. Doi: http://doi.org/10.14244/198271993757

Oliveira, T. M. Mediatization of science: reconfiguration of the paradigm of scientific communication and academic work in the digital era. Matrizes, v. 12, n. 3, p. 101-126, 2018. Doi: http://doi.org/10.11606/issn.1982-8160.v12i3p101-126.

Pan, X.; Yan, E.; Hua, W. Science communication and dissemination in different cultures: an analysis of the audience for TED videos in China and abroad. Journal of the Association for Information Science and Technology, v. 67, n. 6, p. 1473- 1486, 2016. Doi: https://doi.org/10.1002/asi.23461

Ragimova, K.; Loginov, V.; Khorov, E. Analysis of YouTube dash traffic. In: IEEE International Black Sea Conference on Communications and Networking (BlackSeaCom). [S.l.:S.n.], 2019. p. 1-5.

Rose, K. M.; Markowitz, E. M.; Brossard, D. Scientists’ incentives and attitudes toward public communication. PNAS. v. 117, p. 1274-1276, 2020. Doi: https://doi.org/10.1073/pnas.1916740117.

Rosenthal, S. Motivations to seek science videos on YouTube: free-choice learning in a connected society. International Journal of Science Education, Part B, v. 8, n. 1, p. 22-39, 2018. Doi: https://doi.org/10.1080/21548455.2017.1371357

Rosenthal, S. Media literacy, scientific literacy, and science videos on the internet. Frontier in Communication, v. 5, artigo 581585, 2020. Doi: https://doi.org/10.3389/fcomm.2020.581585

Ruzi, S. A.; Lee, N. M.; Smith, A. A. Testing how different narrative perspectives achieve communication objectives and goals in online natural science videos. Plos One, v. 16, n. 10, e0257866, 2021. Doi: https://doi.org/10.1371/journal.pone.0257866.

Shoufan, A. Estimating the cognitive value of YouTube’s educational videos: a learning analytics approach. Computers in Human Behavior, v. 92, p. 450-458, 2019.

Vásquez-Cano, E. El videoartículo: nuevo formato de divulgación em revistas científicas y su integración em MOOCs. Revista Científica de Educomunicación, v. 21, n. 41, p. 83-91, 2013. Doi: http://doi.org/10.3916/C41-2013-08

Welbourne, D. J.; Grant, W. J. Science communication on YouTube: factors that affect channel and video popularity. Public Understanding of Science, v. 25, n. 6, p. 706-718, 2016.

Zar, J. H. Biostatistical Analysis. 5. ed. Prentice Hall: New Jersey, 2010. 944p.

Published

2023-02-07

How to Cite

SANTOS, A. B. (2023). Video-article publication as strategy to enhance science consumption. Transinformação, 34. Retrieved from https://periodicos.puc-campinas.edu.br/transinfo/article/view/7385

Issue

Section

Original