O papel das heurísticas no julgamento e na tomada de decisão sob incerteza
Palavras-chave:
Heurísticas, Incerteza, Julgamento, Tomada de decisãoResumo
Heurísticas são regras gerais de influência utilizadas pelo decisor para simplificar seus julgamentos em tarefas decisórias de incerteza. Com o intuito de entender as regras heurísticas no julgamento e na tomada de decisão, realiza-se uma revisão teórica, que prioriza as pesquisas de Tversky e Kahneman, englobando as heurísticas de ancoragem, disponibilidade e representatividade.
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Copyright (c) 2022 Leandro Miletto TONETTO, Lisiane Lindenmeyer KALIL, Wilson Vieira MELO, Daniela Di Giorgio SCHNEIDER, Lilian Milnitsky STEIN
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
