The heuristics role in judgment and decision making under uncertainty

Authors

  • Leandro Miletto TONETTO Pontifícia Universidade Católica do Rio Grande do Sul/Escola Superior de Propaganda e Marketing
  • Lisiane Lindenmeyer KALIL
  • Wilson Vieira MELO Faculdades de Taquara
  • Daniela Di Giorgio SCHNEIDER Universidade Federal do Rio Grande do Sul/Centro Universitário Franciscano
  • Lilian Milnitsky STEIN Pontifícia Universidade Católica do Rio Grande do Sul

Keywords:

heuristics, uncertainty, judgment, decision making

Abstract

Heuristics are influential rules that guide people’ judgments in decision tasks under uncertainty. This paper presents a theoretical review of heuristic rules in judgment and decision making focusing on Tversky and Kahneman’s research. It discusses heuristics of anchoring, availability and representative.

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Published

2006-06-30

How to Cite

TONETTO, L. M., KALIL, L. L. ., MELO, W. V. ., SCHNEIDER, D. D. G. ., & STEIN, L. M. . (2006). The heuristics role in judgment and decision making under uncertainty. Psychological Studies, 23(2). Retrieved from https://periodicos.puc-campinas.edu.br/estpsi/article/view/6791

Issue

Vol. 23 No. 2 (2006): Estudos de Psicologia (Campinas)

Section

ARTIGOS ORIGINAIS

License

Copyright (c) 2022 Leandro Miletto TONETTO, Lisiane Lindenmeyer KALIL, Wilson Vieira MELO, Daniela Di Giorgio SCHNEIDER, Lilian Milnitsky STEIN

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This work is licensed under a Creative Commons Attribution 4.0 International License.