THOMAS J. WATSON E A EMERGÊNCIA DA IBM. A SEMENTE DO SUCESSO (1911-1956)
Resumo
Este artigo é resultante de um trabalho de pesquisa maior referente à história da IBM no Brasil.
A IBM chegou ao Brasil em 1917. Avaliar o impacto que a entrada da empresa produziu no país, implica a compreensão de um fenômeno mais abrangente: o surgimento e desenvolvimento de uma cultura em presarial - a cultura da IBM - que, a partir dos Estados Unidos, se propagou pelo mundo inteiro, através de suas subsidiárias.
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